Become a Dealer

Be part of the team

What we offer

Be a part of our ever-growing global network! We are in a time where growth is expediential, so why not grow with us?! Great businesses grow great businesses, so let’s work together. There’s a number of ways you can take advantage of the opportunity to get involved, and we’ll support you every step of the way! We have various options available from integrating the Auto Finesse range into current business models, to setting up a whole new distribution centre in potentially unchartered territories around the world. We have invested heavily in supporting those select businesses that we choose to work with. Our proven business model, along with dedicated account managers, sales and customer service support teams, all contribute to an easy and seamless partnership. You’ll get 24hr access to your our trade portal, providing all the technical information and tools you’ll need to successfully elevate your business with the Auto Finesse range of products, from pack shots to vital data such as product dims, weights and technical data all at your fingertips.

A Global Network

Dealers
Distributors

Our network is made up of two types of businesses, Dealers, and distributors. Dealers, sell to end customers, distributors sell B2B and to end consumers and are responsible for all company activity in their country.

Our exclusive global network is made up of two types of businesses; dealers or distributors. We are extremely particular as to who we let into our circle – we want distributors and dealers that will represent us in the best of lights, taking our passion and ethos with them in their own business. If your company currently deals in selling automotive parts, accessories, car care products or related items, and you think you have what it takes to be a part of the Auto Finesse brand, you could be what we are looking for.

You know your business and customers better than we do, but with the right information, we can help you build an initial stock profile designed to maximise your budget and give a faster return on investment. All partners will be assigned a dedicated trade account manager who will help and advise you every step of the way.

Outlets fall into three categories; eCommerce, retail store or wholesale. Diversity is key and we manage our distribution carefully so to not over-supply one target market. A clear and precise target audience is always a strong point of recognition on an application. Selling through auction websites such as eBay etc. is prohibited.

Our Company

Who we are

Founded back in 1999, Auto Finesse has done nothing but grow. With 14,000 sqf. of space for production, customer service and sales at our HQ in Hertfordshire, the AF thesis is to take automotive care to a new level and bring detailing products and procedures to the more wide steam Automotive enthusiast. During development, we test all of our products in ‘real-world solutions’ and never produce anything that we wouldn’t be happy to use on our own cars. Founder James Batty started his career in detailing, so knows what’s required from each individual product. His passion and uncontrollable urge to attain the ultimate finish rubs off on the rest of the team and comes through to create that end product. Ongoing investment in equipment, as well as staff training, ensures we stay ahead of the game to offer industry leading products. The motor industry itself is always changing. Over the years, things like paint and other materials used have evolved. As a car care specialist, we have a duty to stay ahead of those changes, which is why we have a number of different products targeted to different paint types, colours and various finishes. It’s this proactive attitude that has gained us an enviable reputation and placed us at the top of today’s detailing industry. An in-house team of 22 specialist staff, plus having all our production and distribution process under one roof, makes for a fluid business model, with a fast turnaround of 48hr on wholesale orders for any one of our current stock list of more than 150 products.

Our Team

Established in 1999, Auto Finesse first started its journey into the car care world as a man with a van and a passion for clean, beautiful detailed cars. Today the company now employs a team of over 22 staff at our Hertfordshire based head office and manufacturing facility, along with a further 64 staff members with our distribution partners.

 

The Factory

Based in Hertfordshire, our 14’000 sqf. HQ is the heart of the operation. Research and development, manufacturing, warehousing, storage, customer service and sales; we manage every step of the process from one central location. This enables us to meet supply and demand, and to offer a consistent level of product quality and customer service to our ever-growing network or dealers and distributors.

Our Products

As professional detailers, Auto Finesse have been using car care products day-in, day-out, in varying conditions on an array of different vehicle finishes for many years. This has not only given us a great insight into what products need to do and why, but it has also given us a greater understanding from a user’s perspective as to what makes a great product. We offer industry leading products at competitive prices, all wrapped in attractive eye catching packaging. Production of any one of our products needs to meet our three main criteria before going on sale; usability, effectiveness and quality. Our 150+ product range currently consists of varying cleaners and shampoos, polishes, waxes and sealants, interior products, detailing accessories, merchandise and even clothing. Development of which never stops, making sure we listen to customer feedback and our distribution network, and conduct in-house testing to ensure we keep a step ahead in the industry. Product testing takes place through our own controlled-environment laboratory testing and through a number of field tests using our extensive network of professional detailers.

 

Product Development

Product development plays a vital part of our business structure. The range is ever expanding and developing further by information gathered from in-house testing as well as in response to feedback from our customers & distributor network. Product testing takes place through our own controlled-environment laboratory tests and through a number of field tests using our extensive network of professional detailers.

 

Samples

Samples of any of our product range for testing and evaluation can be obtained on request. *Please note, a one-off payment may be required.

Marketing & Social Media

Brand awareness is a vital operation at Auto Finesse and one we do better than anyone else in the game. We have a dedicated team focussing on the promotion of the brand, as well as our products. We are everywhere. From the sponsorship of forums such as Detailing World, Edition 38, Clio Sport, as well as advertising in publications such as Performance VW, Evo Magazine, Fast Car, Fast Ford, Retro Car, Performance BMW and Modern Mini. Our own promotional vehicles have also been extensively featured on the cover of multiple magazines, putting us at the forefront of the automotive scene. You can also rest assured about new product launches, as we issue a press release when there’s any news on the company, or if we have a new product launch. Our social media campaigns through Facebook, Twitter and Instagram now reached a staggering 2.4 million individuals per week. This awareness is something our dealers and distributors benefit from, too. You’ll also find us supporting the car scene in the UK and Europe with our stand at a number of shows throughout the season.

 

Press

The Auto Finesse brand and the products we create receive regular extensive coverage in many forms of press, from magazine reviews of our products, to behind the scenes reports on our company. Our own promotional vehicles have also been extensively featured on the cover of multiple magazines, putting us at the forefront of the automotive scene.

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The Trade Portal

If all that wasn’t enough, as a specially selected AF distributor or dealer you’ll have access to our trade portal. This portal provides all our trade partners with every tool they need to order, list and distribute the Auto Finesse range. This online portal has been designed in-house with you in mind. Once you’ve been granted access you will receive a unique user name and password that will give you access to our online ordering system. Vital product information, product imagery, videos, MSDS data and barcode information is also readily available to help you list Auto Finesse products on a range of platforms.

Our Programs

Authorised Distributor

Our chosen distributors import and distribute to a network of dealers in their country. Those distributors also handle the marketing and brand awareness campaigns in that country, with the help of the Auto Finesse support structure, marketing and media team. Distributors act as Auto Finesse in their country under a licensing agreement.

Official Dealer

Our elite list of dealer associates help to distribute to end-customers, via a walk-in store, website, or at events under their own business name, giving your business the opportunity to tap into the profit potential the Auto Finesse range has to offer.

Exclusive territories

Unavailable
Available

There are only opportunities available in the territories marked. The highlighted areas are unavailable.

Background

We are actively seeking to forge partnerships with retailers and distributors in the global automotive sector. If your company currently deals in selling automotive parts, accessories, car care products or related items you could be what we are looking for.

Ordering

You know your business and customers better than we do but with the right information we can help you build an initial stock profile designed maximise your budget and give a faster return on investment. Our dedicated trade accounts managers can help and advise each step of the way.

Outlets

These fall into three categories, eCommerce, Retail Store or Wholesale. We are always looking for diversity, not to over supply one target market, so a clear, precise target audience is always a strong point of recognition. (Selling via auction websites i.e. eBay etc is prohibited)

Our Trade and Distribution program

 

Integrate the Auto Finesse line to be a profitable addition to a new or existing business.

  • Trade discounted pricing structure by the case
  • Access to the trade portal & product vitals
  • Photographic packshots provided
  • Banners for your website
  • Promotion leaflets & price-lists
  • Fast dispatch from our UK distribution centre
  • Email & telephone product support & advice
  • Logistical support
  • Product displays
  • Point of Sale and marketing material
  • Exclusive trading territory
  • Access to our our in house design team
  • Website & webstore development
  • Marketing & business support
  • Merchandise & brand awareness tools
  • Exhibition & show stand equipment
  • The ability to trade as Auto Finesse XYZ
  • Operation of Auto Finesse Detailing Centre

Set up as the official branch of Auto Finesse in your country.  

  • Distributor discounted pricing structure
  • Access to the trade portal & product vitals
  • Photographic packshots provided
  • Banners for your website
  • Promotion leaflets & price-lists
  • Fast dispatch from our UK distribution centre
  • Email & telephone product support & advice
  • Logistical support
  • Product displays
  • Point of Sale and marketing material
  • Exclusive trading territory
  • Access to our our in house design team
  • Website & webstore development
  • Marketing & business support
  • Merchandise & brand awareness tools
  • Exhibition & show stand equipment
  • The ability to trade as Auto Finesse XYZ
  • Operation of Auto Finesse Detailing Centre

APPROVAL PROCESS

If you think your company has what it takes to join the Auto Finesse brand, there are a few steps you’ll have to take to move things forward.

Step 1

If your business fits a gap within our dealer profile, select your required option below and make initial contact.

Step 2

Your business will go through our full application process (online) and be submitted for review.

Step 3

Work together with one of our trade account managers to determine an initial stock order profile, designed to maximise your return on investment.

Express your interest

Contact Name

Company

Telephone

Email

Company Address

Company Website

Trading Since

Interested in

Country you’re interested in trading in

Average currently monthly spend

Current lines carried

When I plan to trade with you

Where you currently sell

Additional Info