Become a dealer

Grow Your Business

We are actively looking for businesses to bring our products to market across the globe, we have various options available to assist retail-focused businesses who are interested in dealing in our exclusive product range. From official dealer status through to sole distributor opportunities in a chosen country, we have a solutions to integrate existing businesses as well as help set up new distribution centres in unchartered territories. With dedicated account managers, sales and marketing support at the click of a button and our trade portal with online order configuration feature, we give you 24hr access to all the technical information and tools you need to successfully to list, promote and deal in the Auto Finesse range of products. All distributed directly from our UK based manufacturing facility.


Our Company

An Introduction

Auto Finesse was founded for the sole purpose of taking automotive care to a new level. Based in the UK, we offer a wide range of products and services. We have our own well equipped detailing workshop from where we detail vehicles to perfection, this is also where we test and trial all of our latest products in “real world situations”. From our well-stocked warehouse we ship our product range all across the globe to retail partners, dealers, resellers and our ever-growing distributor network. All this is a long way from our early roots, back in 1999 as “JB’s” with just a mobile valeting service. Since then we have gone from strength to strength in the field of auto detailing through a passion for our work, an investment in equipment, training and also because of an uncontrollable urge to attain the ultimate finish. This has gained us an enviable reputation and placed us at the top of the the detailing industry today.

Our Team

Established in 1999, Auto Finesse first started its journey into car care as a man, a van and a passion for clean, shiny cars. It has now grown into a company which employs a team of over 15 people at our Hertfordshire based head office and manufacturing facility.

Our Factory

Based in Hertfordshire the factory and office building is the heart of our operation, from manufacture of product, warehousing and offices. We manage each step of the process. This enables us to offer a consistent level of product quality and demanding supply to our dealer network. From raw material stores, to production line and distribution warehouse. We manage as much in-house as possible.


Product Range

Our Products

As professional detailers, Auto Finesse have been using car care products day-in, day-out, in varying conditions on an array of vehicles for many years. This has not only given us a great insight to what products need to do and how, it has also given us a greater understanding from a customer’s perspective as to what makes a good product. We look to offer industry leading products at competitive prices, all wrapped in attractive eye catching packaging, created with the ethos of our three main criteria for each and every product: usability, effectiveness and quality.

The range currently consists of 160 products, some in varying sizes with a total of 347 SKUs consisting of: Cleaners & Shampoos, Polishes, Waxes & Sealants, Interior Products, 5-Litre Pro Range, Detailing Accessories, Merchandise & Clothing.

Product Development

Product development plays a vital part of our business structure. The range is ever expanding and developing further by information gathered from in-house testing as well as in response to feedback from our customers/distributors. Product testing takes place through our own controlled-environment laboratory tests and through a number of field tests using our extensive network of professional detailers, the Authorised Detailers Network.


Sample packs can be obtained on request. Please note a one-off payment may be applied.




Brand awareness plays a vital role at Auto Finesse. We have a team dedicated to the promotion of the range via a wide array of websites and magazines. We also attend a number of car shows in the UK & Europe. From section sponsorship of forums such as Detailing World, Stance Works, Edition 38, Clio Sport, to publications such as Performance VW, Evo Magazine, Fast Car, Fast Ford, Retro Cars, Performance BMW and Modern Mini, with adverts and press release placement. Our social media campaigns now reach an estimated 400k individuals a week via Facebook, Twitter, Instagram and more.

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Social Media

Social media marketing plays a vital role in raising our brand awareness of Auto Finesse, from product demos to competitions. We are always keen to work with companies that embrace social media by cross-promotion, such as introducing new partners (dealers & distributors) and helping spread the word on promotional offerings of the Auto Finesse range.


We have had extensive viral and paid-for coverage in many forms of press, from magazine reviews of our products, to behind the scenes reports on our company. Our own promotional vehicles have also been extensively featured on the cover of multiple magazines.


Auto Finesse have stand’s at over 70 shows per year, both in the UK and in Europe from small independent marque specific events, through to large motoring exhibitions such as the NEC Classic, AutoSport International and the London motor show.

The Trade Portal

Online Portal

As part of our continual quest to provide our trade partners with all the tools they need to order, list and distribute the Auto Finesse range, we have developed a dedicated online portal for our trade account holders. Once granted access you will receive an unique user name and password that will give you access to our online ordering system. Vital product information, product imagery, videos, MSDS data and barcode information is also readily available to help you seamlessly list Auto Finesse products on a range of platforms.



Sole Distributor

Our distributor program is designed to give you all you need to set up as a branch of Auto Finesse in your territory, to exclusively import and distribute the Auto Finesse product range.

Official Dealer

Our official dealer program gives your business the ability to tap into the profit potential of the Auto Finesse range for resale via a physical store, webshop or at shows and events.



We are actively seeking partnerships with retailers and distributors in the global automotive sector. We are looking to form long-standing partnerships & trading relations with them. If your company currently deals in selling automotive parts, accessories, car care products or related items you could be what we are looking for.


These fall into three categories, eCommerce, Retail Store or Wholesale. We are always looking for diversity, not to over supply one target market, so a clear, precise target audience is always a strong point of recognition. (Selling via auction websites i.e. eBay etc requires written consent.)


You know your business and customers better than we do but with the right information we can help you build the initial stock order to maximise your budget and get a faster return on your investment.

The Next Steps

Approval process

If you think your company has what it takes to join the Auto Finesse brand, there are a few steps you’ll have to take to move things forward.

Step 1

If your business fits a gap within our dealer profile, select your required option below and make initial contact.

Step 2

Your business will go through our full application process (online system) and be submitted for review.

Step 3

Work with a trade accounts manager to determine an initial stock order profile, designed to maximise your return on investment.

Choose a program