Become a Dealer

Be part of the team

Grow Your Business

We are actively seeking  businesses to help take our products to markets across the globe, with  various options available to assist businesses interested in our exclusive product range. From official dealer status through to exclusive distributor opportunities in a chosen country, we have a solution to integrate in to existing businesses as well as help set up new distribution centres in unchartered territories for the Auto Finesse brand. With a proven business model, dedicated account managers, sales & marketing support at the click of a button along side our trade portal with online order configuration feature, we give you 24hr access to all the technical information and tools you need to successfully elevate your business with the Auto Finesse range of products. All distributed directly from our UK based manufacturing facility.

Our network is made up of two types of businesses, Dealers and Distributors. Dealers, sell to end customers via a walk in store or website. Distributors import and distribute the range to a network of dealers they set up in their country. Distributor generally handle the marketing and brand awareness campaigns in those countries.

A Global Network

Dealers
Distributors

Our network is made up of two types of businesses, Dealers, and distributors. Dealers, sell to end customers, distributors sell B2B and to end consumers and are responsible for all company activity in their country.

Our Company

An Introduction

Auto Finesse was founded for the sole purpose of taking automotive care to new levels. Based in the UK, we now offer a wide range of products and services. We have our own well equipped detailing workshop from where we detail vehicles to perfection, this is also where we test and trial all of our latest products in “real world situations”. From our 12,000sqf warehouse we ship our product range all across the globe to retail partners, dealers, resellers and our ever-growing distributor network, but all this is a long way from our early roots, founded back in 1999 as “JB’s” with just a mobile valeting service. Since then we have gone from strength to strength in the field of automotive detailing, through a passion for our work, an investment in equipment, training and also because of an uncontrollable urge to attain the ultimate finish. This has not only gained us an enviable reputation and placed us at the top of the the detailing industry today, but it gives us a great stand point from which we create each and every product we work on, this hands on experience helps us understand what professionals and enthusiasts really want.

Our Team

Established in 1999, Auto Finesse first started its journey into the car care world as a man with a van and a passion for clean, beautiful detailed cars. Today the company now employs a team of over 22 staff at our Hertfordshire based head office and manufacturing facility, along with a further 64 staff members with our distribution partners.

 

The Factory

Based in Hertfordshire the factory and office building is the heart of our operation, from research & development, manufacture of product, warehousing and offices. We manage each step of the process. This enables us to offer a consistent level of product quality and demanding supply to our dealer network. From raw material stores, to production, filling lines and distribution warehouse.

Our Products

As professional detailers, Auto Finesse have been using car care products day-in, day-out, in varying conditions on an array of vehicles for many years. This has not only given us a great insight to what products need to do and why, but it has also given us a greater understanding from a customer’s perspective as to what makes a great product. We look to offer industry leading products at competitive prices, all wrapped in attractive eye catching packaging, created with the ethos of our three main criteria for each and every product: usability, effectiveness and quality.

The range currently consists of 148 products, some in varying sizes with a total of 347 SKUs consisting of: Cleaners & Shampoos, Polishes, Waxes & Sealants, Interior Products, 5-Litre Pro Range, Detailing Accessories, Merchandise & Clothing.

 

Product Development

Product development plays a vital part of our business structure. The range is ever expanding and developing further by information gathered from in-house testing as well as in response to feedback from our customers & distributor network. Product testing takes place through our own controlled-environment laboratory tests and through a number of field tests using our extensive network of professional detailers.

 

Samples

Sample products can be obtained on request. Please note a one-off payment may be required.

Marketing

Brand awareness is a vital operation at Auto Finesse. We have a team dedicated to the promotion of the our brand and products via a wide array of outlets. We also attend a number of car shows throughout the UK & Europe. From sponsorship of forums such as Detailing World, Stance Works, Edition 38, Clio Sport, to publications such as Performance VW, Evo Magazine, Fast Car, Fast Ford, Retro Cars, Performance BMW and Modern Mini, with adverts and press release placement in most major titles, you will always find people talking about our products. Our social media campaigns now reach a staggering 1.2m individuals a week via platforms such as Facebook, Twitter & Instagram.

 

Social Media

Social media marketing is a key element used in raising brand awareness for Auto Finesse, from product demos to competitions, and we are always keen to work and collaborate with companies that embrace social media by cross-promotion, such as introducing new partners to the network and helping spread the word on promotional offerings of the Auto Finesse range.

 

Press

The Auto Finesse brand and the products we create receive regular extensive coverage in many forms of press, from magazine reviews of our products, to behind the scenes reports on our company. Our own promotional vehicles have also been extensively featured on the cover of multiple magazines, putting us at the forefront of the automotive scene.

graph

The Trade Portal

As part of our continual quest to provide our trade partners with all the tools they need to order, list and distribute the Auto Finesse range, we have developed a dedicated online portal for our trade account holders. Once granted access you will receive a unique user name and password that will give you access to our online ordering system. Vital product information, product imagery, videos, MSDS data and barcode information is also readily available to help you seamlessly list Auto Finesse products on a range of platforms.

Our Programs

Authorised Distributor

Our official dealer program gives your business the opportunity to tap into the profit potential the Auto Finesse range has to offer, for resale via a physical store, webshop or at shows and events under your own business name.

Official Dealer

Our distributor program is designed to give you all you need to set up as a branch of the Auto Finesse company in your territory, to exclusively import and distribute the Auto Finesse product range and be our official representative in your chosen country.

Exclusive territories

Unavailable
Available

There are only opportunities available in the territories marked. The highlighted areas are unavailable.

Background

We are actively seeking to forge partnerships with retailers and distributors in the global automotive sector. If your company currently deals in selling automotive parts, accessories, car care products or related items you could be what we are looking for.

Ordering

You know your business and customers better than we do but with the right information we can help you build an initial stock profile designed maximise your budget and give a faster return on investment. Our dedicated trade accounts managers can help and advise each step of the way.

Outlets

These fall into three categories, eCommerce, Retail Store or Wholesale. We are always looking for diversity, not to over supply one target market, so a clear, precise target audience is always a strong point of recognition. (Selling via auction websites i.e. eBay etc is prohibited)

Our Trade and Distribution program

 

Integrate the Auto Finesse line to be a profitable addition to a new or existing business.

  • Trade discounted pricing structure by the case
  • Access to the trade portal & product vitals
  • Photographic packshots provided
  • Banners for your website
  • Promotion leaflets & price-lists
  • Fast dispatch from our UK distribution centre
  • Email & telephone product support & advice
  • Logistical support
  • Product displays
  • Point of Sale and marketing material
  • Exclusive trading territory
  • Access to our our in house design team
  • Website & webstore development
  • Marketing & business support
  • Merchandise & brand awareness tools
  • Exhibition & show stand equipment
  • The ability to trade as Auto Finesse XYZ
  • Operation of Auto Finesse Detailing Centre

Set up as the official branch of Auto Finesse in your country.  

  • Distributor discounted pricing structure
  • Access to the trade portal & product vitals
  • Photographic packshots provided
  • Banners for your website
  • Promotion leaflets & price-lists
  • Fast dispatch from our UK distribution centre
  • Email & telephone product support & advice
  • Logistical support
  • Product displays
  • Point of Sale and marketing material
  • Exclusive trading territory
  • Access to our our in house design team
  • Website & webstore development
  • Marketing & business support
  • Merchandise & brand awareness tools
  • Exhibition & show stand equipment
  • The ability to trade as Auto Finesse XYZ
  • Operation of Auto Finesse Detailing Centre

APPROVAL PROCESS

If you think your company has what it takes to join the Auto Finesse brand, there are a few steps you’ll have to take to move things forward.

Step 1

If your business fits a gap within our dealer profile, select your required option below and make initial contact.

Step 2

Your business will go through our full application process (online system) and be submitted for review.

Step 3

Work with a trade accounts manager to determine an initial stock order profile, designed to maximise your return on investment.

Express your interest

Contact Name

Company

Telephone

Email

Company Address

Company Website

Trading Since

Interested in

Country you’re interested in trading in

Average currently monthly spend

Current lines carried

When I plan to trade with you

Where you currently sell

Additional Info